For Italian and other European businesses, the Canadian and United States markets offer enormous opportunities.The U.S. continues to be the world’s largest and most powerful economy, with a GDP estimated to be $18.46 trillion. For its part, Canada also has a highly developed mixed economy with the 10th largest GDP by nominal and 17th largest GDP by PPP in the world. Both nations have a high standard of living and quality of life, with populations possessing high levels of discretionary income.
To expand to Canada and the United States is a priority for many Italian and European businesses. But to be competitive with local businesses and other foreign firms requires a sound digital strategy.